01.27.10

Levia Lights Up For Social Media

Lerner Medical Devices, Inc. announced today that Levia® has joined the social networking world. Follow Levia on Facebook and Twitter to learn more about controlling psoriasis at home with Personal Targeted Phototherapy™

Los Angeles, CA (PRWEB) January 27, 2010 -- Lerner Medical Devices, Inc. (LMD) announced today that Levia® is now on Facebook and Twitter. Levia is a new Personal Targeted Phototherapy device specifically designed for the safe and effective self-treatment of psoriasis. Under the direction of their physician, patients can treat their scalp and small area psoriasis with the clinically proven therapy of targeted ultraviolet B (UVB) light, privately and conveniently at home.

"Our objective in joining social networks is both to create a new community around Personal Targeted Phototherapy, and to contribute to existing discussions on the treatment of psoriasis," said John R. Lyon, CEO of Lerner Medical Devices. "As many as 40% of the 7 million Americans diagnosed with psoriasis are currently not in treatment and we believe that our active participation in social media will create additional channels to reach the broadest possible patient population."

LMD is leveraging social media to forge relationships directly with patients and consumers. "The use of social media would not be so successful if companies were only self-serving" said George Tierney, COO and Creative Director of QuantumMethod, LMD's marketing and communications agency "We not only inform people about Levia, but we will be a conduit for disease specific information from others."

Psoriasis is a chronic, non-contagious autoimmune disease that most often presents itself on the skin. Flare-ups occur when the immune system sends faulty signals to accelerate skin cell growth, resulting in the rapid development of thick, scaly patches called plaques. To learn more visit the National Psoriasis Foundation website: www.psoriasis.org.

About Lerner Medical
Lerner Medical Devices is focused on the use of ultraviolet light therapy for self-treatment of psoriasis and other photo-responsive skin conditions. Levia® is the first of their Personal Targeted Phototherapy products; it is designed to facilitate safe treatment of psoriasis in a home environment, incorporating:

Proprietary beam delivery attachments to direct UVB light precisely to the affected areas of skin and scalp.
Touch screen interface for maximum control by patients in accordance with preset instructions from the prescribing physician.

To learn more about Levia and Lerner Medical, please visit www.mylevia.com and www.lernermedical.com.

Find us on Facebook: facebook.com/mylevia
Follow us on Twitter: twitter.com/mylevia

About QuantumMethod
QuantumMethod is a marketing and communications company that builds brands, develops marketing campaigns, and provides full-service creative execution for branded products and services. The company's strength is grounded in the integration of marketing strategy, communications and PR, new and social media, and the innovations of its design and interactive shop. To learn more about QuantumMethod, please visit www.quantummethod.com.

Find us on Facebook: facebook.com/QuantumMethod
Follow us on Twitter: twitter.com/QuantumMethod